BEASTS TOWN品牌之旅

WELCOME镇长寄语 | YOUR BEAST你的怪兽 | BEASTS STORY怪兽故事 | MAKING OF A BEAST怪兽基因


BEASTS简介

BEASTS是德国sigikid公司旗下子品牌,由现任CEO—Axel Gottstein 于2008年创立。
BEASTS专为时尚达人设计高端长毛绒及其衍生产品,融入了人类情感,可以说是具有人类情感的长毛绒玩具精品系列。这些拥有狂热粉丝让人爱不释手的BEASTS小怪兽不仅仅只是传统意义上的毛绒公仔,每个BEASTS都是时尚的标志, 他们拥有自己的个性和故事。


不管来自哪里,背景如何,他们都有共同的渴望——爱,期望在你心中占据一个特殊的位置。每个BEASTS怪兽都是德国设计团队灵感的结晶,这群热情的梦想家们创造着属于自己的成人童话,旨在告诉大家:Dare to be different! BEASTS的每个眼神,每个表情,每个动作,无不体现了“野性无法隐藏,释放真实自我”。BEASTS相处中,你能感受到默默的关怀,彼此倾诉,是温暖的拥抱,更是一种亲切的陪伴。BEASTS的产品不是大批量生产,而是小批量手工制作。



BEASTS INTRODUCTION   

BEASTS, the sub-brand of “sigikid from Germany, established by the CEO-Axel Gottstein in 2008. The cuddle animals from sigikid are anything but ordinary. The illustrious BEASTS tribe are all very peculiar characters. Any resemblance to stars, politicians, family members, bosses or colleagues is completely intended and makes them absolutely human! These cuddly Beasts with a cult following are not just any old stuffed animals, but also have their own stories. Each BEASTSis a fashion icon, they have their own personalities no matter where they come from, they share a common desire– love, want you to want them and take their own special place in your heart. Every Beast is a marvel that is uniquely cool and the result of weeks of painstaking work by the sigikid designing-team, these Passionate dreamers are creating a fairy-tale world to declare: Dare to be different! Neither the face nor the posture of Beasts can hide their individuality- it’s harder not to be a beasts than to be a beasts. Talking to them anytime, giving a warm hug, get along with them you will always feel their care in silence. The BEASTS are neither a massproduct nor meant to be one. The hand-made cuddlies are thereforeonly produced in small lots.