BEASTS TOWN品牌之旅
WELCOME镇长寄语 | YOUR BEAST你的怪兽 | BEASTS STORY怪兽故事 | MAKING OF A BEAST怪兽基因
BEASTS和你
BEASTS取得巨大成功之前，并非只有心理学家才懂得拥抱是人类的基本需求；在 BEASTS看来拥抱是人类必不可少的必需品，有时无需任何言语，一个拥抱就能代表一切。我们一直错误的地认为只有摆脱了泰迪熊才算是真正长大；其实恰恰相反， BEASTS的成功，让成年人不再需要隐藏自己的内心，他们同样有权利喜爱这些可爱的动物玩偶。直至今日BEASTS仍然坚信着一个了不起的座右铭“你永远不会拥抱得太晚”；TA希望将这个理念传递给身边的每个人，并且得到大家的认同。BEASTS正呼唤着我们的内心，陪伴我们一起释放童真。
YOU AND YOUR BEAST
Developmental psychologists weren’t the only ones who knew that cuddling is a basic human need even before the BEASTS became a huge success.But we all have long assumed that outgrow the teddy bear phase by adolescence at the latest. Quite the contrary! Even adults love cuddly animals and now they no longer have to hide their feelings, thanks to the tremendous success of the BEASTS. “You are never too old for cuddling!” is this offbeat crowd´s motto, appealing to the child in all of us, waiting to be set free.
